28% of UK shoppers want beacons in-store

More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals... More







Hill climb cars to include beacons

Vehicles taking part in British motor sports event The Broadmoor Pikes Peak International Hill Climb (PPIHC) will send notifications about section times, racer profiles, course map details and videos to a visitor’s smartphone using beacons supplied by KS Technologies... More



Bucharest buses to use Bluetooth beacons to guide the blind

Onyx Beacon's CTO installs a Bluetooth beacon on a Bucharest trolleybus

Five hundred Bluetooth Low Energy (BLE) beacons are to be installed on buses and trolleybuses on two public transportation lines in the city of Bucharest, Romania to guide visually impaired passengers on and off buses so that they can use public transportation services without needing a personal assistant. More









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