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    iBeacon

    News about iBeacon.

    Airport launches Android app to deliver offers via iBeacon

    November 11th, 2016

    Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.

    Proxama to create UK’s biggest BLE beacon advertising network

    October 11th, 2016

    PARTNER NEWS: Digital payment solutions provider Proxama has secured deals with media and location owners Mobile Media Group, Emblem Group and Hathaway Chivers to create the UK’s biggest Bluetooth Low Energy (BLE) beacon-based advertising platform…. More

    Heineken uses BLE beacons to reward Kiwi consumers

    July 6th, 2016

    New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More

    Proxama and Mapway launch BLE beacon service on London buses

    May 4th, 2016

    PARTNER NEWS: Commuters on some 500 Transport for London (TfL) buses can now receive real-time travel updates and relevant location-based advertising using transport app developer Mapway’s Bus Times London app.  More

    28% of UK shoppers want beacons in-store

    November 23rd, 2015

    More than one in four UK shoppers (28%) would like retailers to know exactly who they are when they walk in using location-based technologies such as iBeacon, research by Harris Interactive for Salesforce UK reveals. “39% of high street shoppers would be willing to share data around their personal preferences with a retailer to receive a faster and more convenient service,” Salesforce UK says.

    Sensoro creates network of 110,000 Bluetooth beacons in China

    November 17th, 2015

    Bluetooth beacon provider Sensoro has linked together the 110,000 Bluetooth Low Energy (BLE) beacons it has deployed across China to create a single platform that marketers can use to send highly targeted offers to shoppers…. More

    Mumbai airport launches augmented reality and BLE beacon app

    November 6th, 2015

    Passengers at Mumbai’s GVK Chhatrapati Shivaji International Airport (CSIA) can now navigate through Terminal 2 using a mobile app and interactive maps based on augmented reality and Bluetooth Low Energy (BLE) beacons. “The app works on an innovative platform developed on the combination of Indoor Atlas and iBeacon technologies that creates magnetically modelled maps and provides location-based information,” CSIA says.

    Pizza Hut installs Bluetooth beacons at 1,471 locations in China

    September 22nd, 2015

    Some 1,471 Pizza Hut restaurants in mainland China have installed Bluetooth Low Energy (BLE) beacons from Sensoro to send out coupons, WeChat movie ticket prizes, special offers and discounts directly to customers’ smartphones. “Customers in… More

    Beacons guide Hong Kong airport passengers

    June 30th, 2015

    Passengers at Hong Kong International Airport are being guided by 50 beacons installed across Terminal 1 as part of a pilot with SITA Lab. “These user-friendly maps display key information on passengers’ mobile phones or tablets, and the time it will take to get to the gate,” SITA Lab says. “They also provide information about shops, restaurants and retail offers.”

    Maple Leafs install beacons for draft party

    June 30th, 2015

    Fans of Toronto Maple Leafs will be able to win prizes, interact with Legends Row and explore activities on their smartphones during the hockey team’s draft party via beacons from mobile proximity platform Rover. “Our priority is creating the best experience for our fans and the technology available through companies like Rover provides some exciting possibilities,” says Maple Leafs’ Shannon Hosford.

    Hill climb cars to include beacons

    June 19th, 2015

    Vehicles taking part in British motor sports event The Broadmoor Pikes Peak International Hill Climb (PPIHC) will send notifications about section times, racer profiles, course map details and videos to a visitor’s smartphone using beacons supplied by KS Technologies. “Users of the iOS app will receive a notification whenever they are near any participating vehicle,” PPIHC says. The PPIHC app is also available for Apple Watch.

    Tesco puts beacons in 270 London stores

    June 15th, 2015

    UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever. BLE beacons have been installed in 270 stores across London for the pilot… More

    Bucharest buses to use Bluetooth beacons to guide the blind

    June 8th, 2015

    Five hundred Bluetooth Low Energy (BLE) beacons are to be installed on buses and trolleybuses on two public transportation lines in the city of Bucharest, Romania to guide visually impaired passengers on and off buses so that they can use public transportation services without needing a personal assistant. More

    Italian zoo visitors walk on the wilder side with iBeacon network

    May 15th, 2015

    Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000… More

    Brooklyn Museum reports on BLE issues

    February 18th, 2015

    Brooklyn Museum has produced an in-depth report that examines the practical issues it experienced implementing and managing a network of Bluetooth beacons. Key concerns include installation of the beacon devices, difficulties keeping them in place and programming beacon signal strength. “We are still happy we went this route, but the practicalities have been difficult,” Shelley Bernstein from the museum says.

    Chocolate shop sweet talks tourists with Bluetooth beacons

    January 22nd, 2015

    The largest producer of confectionery in Latvia has installed Bluetooth Low Energy (BLE) beacons in its stores in the capital Riga to send information directly to a customer’s smartphone in the default language of their device. Laima has used Knoq, an… More

    Apple Watch owners to get beacon promos at Marsh Supermarkets

    January 16th, 2015

    US grocery chain Marsh Supermarkets is to use Bluetooth beacons to deliver targeted information such as shopping lists and recipes directly to a shopper’s Apple Watch or smartphone, marking the “world’s first iBeacon-wearable integration at… More

    Calorie counting app uses Bluetooth beacons in fridges to help users lose weight

    January 15th, 2015

    Carrot, a suite of mobile apps designed to push users into better behaviours, has added a calorie-counting app that works in conjunction with a Bluetooth Low Energy (BLE) beacon placed inside a fridge to help… More

    Pey equips merchants with Bitcoin POS terminals that support iBeacon, QR and NFC

    January 14th, 2015

    Fifty merchants in the German city of Hannover have signed up to accept Bitcoin payments using a terminal supplied by startup Pey, that uses a combination of iBeacon, QR code and NFC technology. More

    BKM and Mekanist let Turkish diners pay by beacon

    December 3rd, 2014

    Diners at Turkish restaurant Olivia’s Pizzeria have become the first in the country to be able to use their BKM Express digital wallet to pay for their meals with their mobile phone. BKM has partnered… More

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