Mobile marketing and advertising platform BeaconStream is to pilot iBeacon technology in malls in Bengaluru and Chennai, India, within the next three weeks, The Hindu reports... More
iBeacon
inMarket hits 18% of US mobile shoppers
Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More
Japan Airlines tests battery-free beacons at 13 airports
Bluetooth Low Energy (BLE) beacons that use energy harvesting technology to avoid the need to change batteries have been installed by Japan Airlines (JAL) at 13 major Japanese airports to provide users of its JAL Countdown mobile app with “real-time departure, gate and other timely information”... More
Melbourne beacon trial disappoints
Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival... More
Samsung launches Proximity mobile marketing platform
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More
SK Planet to roll out Bluetooth beacons to 10,000 stores across Korea
SK Planet has launched a new Bluetooth Low Energy (BLE) service in Korea that offers customers reward points and benefits directly on their mobile device whenever they enter a participating retail location. The BLE beacon-based solution is expected to be installed in more than 10,000 stores by next month. More
Swirl serves ads to shoppers inside stores
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More
Apple patent unlocks cars with BLE
A recently published Apple patent hints that the company is working on future CarPlay functionality that would allow users to lock and unlock car doors, start engines and perform other tasks using their iOS device and geofence technology... More
Bookatable tests iBeacon at 119 restaurants
Europe’s largest online restaurant booking website is testing Apple’s iBeacon location technology to send offers and menus to potential diners toting iPhones as they pass by a participating location... More
Welsh museum tests iBeacons
The National Roman Legion Museum in Caerleon, Wales, is using Bluetooth beacons to let visitors discover more about the collections on show on their mobile devices... More
Hailo reports on BLE payments in taxis
Pay with Hailo, a service that uses Apple’s iBeacon technology to let users of the Hailo taxi hailing app pay drivers with their smartphone, is experiencing “steady growth”, Naoise Irwin, the company’s VP of strategic initiatives, has told NFC World+ — and Hailo now plans to roll out the service across its growing international network... More
Carlsberg rolls out NFC beer mats and beacons to 250 Danish pubs and bars
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More
Miami Airport provides airlines and retailers with open access to Bluetooth beacons
Miami International Airport has become the first in the world to use an open approach to deploying Bluetooth beacons across its footprint... More
Macy’s unveils mobile payments and customer marketing plans
Macy’s Inc, owner of the Macy’s and Bloomingdale’s department store chains, has unveiled plans to implement a range of new technologies designed to provide an omnichannel shopping service to its customers... More
iPhone 6 to ship with NFC and support for Apple Pay mobile payments
UPDATED The new iPhone 6 and iPhone 6 Plus will include support for NFC, Apple has announced. The NFC functionality will let users make Apple Pay mobile payments in stores. More
Graceland uses Bluetooth beacons to guide Elvis fans
Graceland, the former home of Elvis Presley and now a major tourist attraction, is offering every visitor the use of an iPad that works in conjunction with Bluetooth beacons placed around the Memphis mansion to help guests navigate the attraction and “trigger additional content including videos, trivia and more.”... More
Downtown uses Bluetooth beacons to deliver orders to customers’ tables
A café in Palo Alto, California is using a new service developed by startup Downtown that lets customers order and pay for their meals with their mobile phone... More
Broadcom offers IoT developer kit
Chip maker Broadcom has introduced Wiced Sense, a developer kit designed “to enable developers to rapidly prototype ideas and concepts for IoT devices and applications.”... More
Orderella to install NFC tags and Bluetooth beacons in 79 UK pubs and bars
Orderella, the developer of an app that lets customers place drinks orders and make payments from their mobile phone, is to install NFC tags and Bluetooth beacons in all the 79 pubs and bars across the UK that use its service... More
Two hundred US shopping malls to use BLE beacons for shopper marketing
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider Mobiquity... More