Visually-impaired travellers at San Francisco International Airport (SFO) are now being guided through terminals via Bluetooth Low Energy (BLE) beacons supplied by Indoo.rs... More
iBeacon
HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones while they shop”... More
Turkish Airlines offers travel benefits via BLE
“Visitors to Turkish Airlines’ Lounge Istanbul at Atatürk Airport will now be able to access the digital Sky Library on their own devices following the installation of iBeacons in the lounge,” Future Travel Experience reports... More
French shopping centre uses BLE beacons to help retailers attract customers
Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver promotional offers and information straight to shoppers’ smartphones... More
UK city to run NFC, QR and BLE shopper marketing pilot
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
Robin raises funds for BLE in the office
Boston startup Robin has closed a US$1.4m seed funding round to expand and develop a solution that uses iBeacons and Bluetooth Low Energy (BLE) to let workers interact with the office space around them... More
Easyjet pilots Bluetooth beacons at three European airports
Low-cost airline easyJet is trialling iBeacon technology at London Luton, London Gatwick and Paris Charles de Gaulle airports... More
Carrefour and Nisa track shoppers via Bluetooth beacons in trolleys and baskets
Supermarket giant Carrefour and convenience store group Nisa are piloting a new technology that uses Bluetooth Low Energy (BLE) beacons attached to trolleys and baskets to track a shopper’s journey around the store... More
Brixton Pound uses BLE to let residents pay local businesses with their mobiles
Businesses across the London district of Brixton are to be equipped with Bluetooth beacons that will allow residents to make mobile payments using the Brixton Pound, a local currency designed to encourage consumers to spend their money in independent local businesses. More
Radius turns Macs into beacons
Bluetooth Low Energy (BLE) platform provider Radius Networks has introduced QuickBeacon for OS X, a virtual iBeacon solution that can turn any Macintosh computer equipped with Bluetooth 4.0 and running OS X 10.9 or higher into a fully configurable BLE beacon... More
InMarket reports positive consumer response to Bluetooth beacons
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More
LevelUp to build BLE into payments terminals
US mobile payments service LevelUp is to provide its merchants with the ability to push offers to shoppers via Bluetooth Low Energy (BLE) beacons built into the next version of its POS device... More
iBeacons go to Cannes
Advertising industry executives attending the annual Cannes Lions festival in France next week will be able to use an iBeacon-powered “Around Me” feature within the event’s official iPhone app to detect nearby attendees and connect with them... More
Hawaii gets iBeacon happy hours
Happy Hour Pal, a Honolulu-based startup that lets businesses promote special offers to users of its mobile app, is using Bluetooth LE beacons and Apple’s iBeacon service to push happy hour offers to consumers, Pacific Business News reports... More
French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for goods with their mobile phone... More
Meadowhall shopping centre provides special offers via Bluetooth LE
Meadowhall Shopping Centre in Sheffield, UK is to use iBeacon technology to gamify a shopping event, with brands providing offers, discounts, pampering freebies and prize giveaways. Participating retailers include Krispy Kreme, Hotel Chocolat, Cath Kidston and House of Fraser. More
John Lewis backs tech startups
Upmarket UK department store chain John Lewis has chosen iBeacon, smart label and in-store digital engagement start-up firms to join JLAB, its first technology business incubator... More
Aurnhammer takes BLE on a New York pub crawl
Digital design agency Aurnhammer is using Bluetooth Low Energy (BLE) beacons placed in bars and restaurants to guide participants to their next pub crawl destination — and provide them with sponsored rewards for taking part... More
SF Soup to add iBeacons
San Francisco Soup Company, operator of 17 soup, salad and sandwich restaurants around the Bay Area, has selected mobile solutions provider Punchh to create a customised mobile guest rewards program... More
Australian bank tests beacons in branches
St George Bank is testing the use of Bluetooth LE technology to send a welcome message and personalised information directly to a customer’s iPhone when they enter a branch... More