News about Location-based services.
December 9th, 2016
Ski and performance brand Spyder is to add NFC technology to its US Ski Team clothing collection, allowing skiers to connect with team members via social media and share location-based information with a tap of…
November 11th, 2016
Hamad International Airport (HIA) in Qatar has launched an Android version of its mobile app, which uses iBeacon technology to deliver passengers information about special offers at retail outlets, as well as real-time details on flights, baggage claim and location-based services. The iOS version of the HIA Qatar app has also been upgraded to make use of Apple’s indoor mapping service. “Investing in state-of-the-art technology is crucial for maintaining our position among the top airports in the world,” says Suhail Kadri at HIA.
October 31st, 2016
Drivers will soon be able to make purchases from within vehicles using their Masterpass account through OnStar — a subscription-based, in-car communications service and General Motors (GM) subsidiary. The Masterpass-enabled service, designed in collaboration with…
June 21st, 2016
The next Bluetooth release will be made available in “late 2016 to early 2017”, the Bluetooth Special Interest Group (SIG) has confirmed, following the unveiling of the Bluetooth 5 specification earlier this month. “Extending range…
June 8th, 2016
The Bluetooth Special Interest Group (SIG) is working to finalise the next Bluetooth release which will add “significantly more capacity” for advertising transmissions, meaning that longer messages can be communicated through Bluetooth Low Energy (BLE) beacons, the organisation…
May 6th, 2016
Customers at Citibank’s smart banking branches in Manhattan, New York have been gaining cardless after-hours entry to ATM lobbies using their iPhone or Apple watch and Bluetooth Low Energy (BLE) beacons installed by Gimbal. By…
May 3rd, 2016
Drivers of corporate fleet vehicles will soon be able to pay for fuel using a mobile payment service that identifies the site and pump using Bluetooth Low Energy (BLE) beacons and authenticates the vehicle using NFC.
March 22nd, 2016
German airline Lufthansa is using Bluetooth beacons installed across Munich Airport to push special offers to passengers and enable them to use their mobile phone to book and buy access to its business lounge as well as purchase upgrades from economy class to business class.
March 15th, 2016
Close to half (46%) of the top marketers surveyed for a new location-based marketing report say they plan to invest in NFC this year. 41% plan to invest in Bluetooth beacons, 63% in WiFi and 57% in GPS.
March 3rd, 2016
Shoppers in San Francisco’s South Bay area are being invited to take part in a pilot test of Hands Free, a payment service developed by Google that uses a combination of Bluetooth Low Energy (BLE), Wi-Fi and location services to let consumers make in-store payments without taking their mobile phone out of their pocket.
February 11th, 2016
Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download…
November 10th, 2015
Users of mobile marketing app Shopkick can now earn rewards via Bluetooth Low Energy (BLE) beacons every time they walk into one of fashion retailer Vanity’s 150 US stores. “Shopkick will install two shopBeacon devices in every Vanity store,” Shopkick says. “One at the front door to reward customers for the simple act of coming into the store and another at the dressing rooms to share unique messages with shoppers.”
August 3rd, 2015
Nokia has sold its mapping and location intelligence service Here to a consortium of automotive companies including Audi, BMW and Daimler. “The transaction values Here at an enterprise value of €2.8bn,” Nokia says. Here launched the Open Mobile Ticketing Alliance (OMTA) to develop a global standard for NFC ticketing services last month.
July 23rd, 2015
Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.
July 15th, 2015
Google has introduced an open format for Bluetooth Low Energy (BLE) beacons that is designed to address the shortcomings of existing beacon services and is compatible with both Android and iOS devices.
June 16th, 2015
Mobile location and proximity services provider Gimbal has begun licensing its Bluetooth Low Energy (BLE) beacon firmware to enable almost any device with BLE to act as a beacon — including ATMs, jukeboxes, access points,…
June 11th, 2015
Facebook is offering free Bluetooth beacons to select businesses across the US that will enable them to send “useful and relevant” information to customers about the places they visit. The move comes as an update to…
May 27th, 2015
French supermarket giant Carrefour is piloting an LED in-store lighting system in its Lille hypermarket that sends location-based services, offers and promotions to a shopper’s smartphone anywhere across the 7,800 square metre shop floor. For the…
May 15th, 2015
Visitors to Zoom Torino Biopark in Cumiana, Italy will be able to unlock information and rewards on their smartphones thanks to a network of Bluetooth Low Energy beacons that send location-based messages to their devices. “The 160,000…
April 24th, 2015
Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m.