NFC payments are five to ten years away from mainstream adoption and on the crossover between the ‘Peak of Inflated Expectations’ and the ‘Trough of Disillusionment’, according to this year’s Gartner Hype Cycle for Emerging Technologies. NFC as a whole is expected to hit the mainstream more quickly, but is still two to five years away from maturity. More
“This is an example of how NFC technology can provide a missing link between the physical and the digital by bringing the best of both worlds together,” says the digital advertising agency. More
The student ID card provider has partnered with the School District of Philadelphia and ACS to combine NFC phones, contactless student ID cards and transportation passes with the aim of cutting costs, creating a safer and more efficient student transit service and providing parents and staff with accurate student location information. More
BlackBerry NFC phone users can now check into locations via NFC, as well as share places and tips with each other and Android NFC phone users, with the addition of NFC support to the BlackBerry edition of Foursquare... More
The Turkish mobile network operator has combined its location-based service (LBS) platform with its NFC mobile wallet service to allow subscribers to receive special offers on their NFC phone when they are near a participating merchant — and then redeem an offer at the point-of-sale. More
A public information service accessed via NFC tags and QR codes is now available in Strasbourg, France... More
The coffee giant is using NFC-enabled posters to promote a rewards campaign that will see everyone who checks in to Starbucks via social network Jiepang getting a voucher for a free drink upgrade — but only if a total of 30,000 check-ins is reached by the Christmas deadline. More
Symbian NFC phone users can now check in to locations on Foursquare with a touch of their phones, using the newly updated Foursquare for Symbian app... More
“We’re doing a trial with Google Wallet and it’s great for those consumers who don’t have cash but want to buy a Coke,” Coca-Cola SVP Wendy Clark told attendees at Ad:tech in New York this week, Mobile Commerce Daily reports... More
The handset maker has signed a deal with the New York Metropolitan Transit Authority to test cloud-based NFC ticketing with Nokia phones by the end of 2011, the company has told NFC World. NFC payments will then arrive on Nokia phones for the first time at the beginning of 2012. More
RFID tag manufacturer Waldemar Winckel has launched a portfolio of NFC-capable smart tags and labels under the Identytag brand, aimed at applications ranging from brand protection to mobile marketing to location-based services... More
NFC specialists Blue Bite, Proxama and Tapit have formed an alliance that will see them working together to deliver global NFC-based marketing solutions. More
China’s leading location-based social service is distributing NFC window stickers to more than 3,000 merchants in Shanghai, Guangzhou, Chengdu, Taipei and Hong Kong. More
The service allows travellers to check in and out of rail stations using NFC or by scanning 2D barcodes, then the fare due is calculated by Deutsche Bahn and a bill for all journeys made is sent at the end of each month. More
News in brief from the NFC world and beyond: First Android 4 phone could come in October • Rogers planning NFC launch? • Tags stores take off • Jiepang eyes mobile commerce • Tagstar shields tags • BlackBerry NFC delay • Turkcell tests tickets • Vivotech adds NFC POS terminal • and more… More
A survey conducted for location-based mobile media company JiWire has found that 53% of Americans and 69% of Brits are now willing to share their location in exchange for receiving more relevant mobile promotions and content... More
The Emerging Technologies Hype Cycle is designed “to highlight the common pattern of overenthusiasm, disillusionment and eventual realism that accompanies each new technology and innovation,” says the company. More
News in brief from the NFC world and beyond: Korea gets NFC Forum test lab • Verayo hires CTO from Apple • US Bank issues contactless EMV cards • SPVA releases secure payment device standards • Majority don’t trust mobile phone companies • 20m Visa contactless cards in UK by end of year • Groupon ties deals to loyalty cards • Identive appoints NFC VP • and more… More
Nokia has teamed up with China’s leading location-based service Jiepang to demonstrate NFC social check-in services... More
Korean coffee shop chain Caffé Bene has become the first merchant to introduce an NFC-based coupon system that provides customers with a loyalty ‘stamp’ each time they visit, Korea Times reports... More