Rémy Cointreau is to integrate an NFC chip into the cork stopper of all the decanters produced by its Louis XIII luxury cognac brand to make it easy for buyers to register their purchase and become a member of the Louis XIII Society, a private club “where members can enjoy exclusive content, unique experiences and personalized services through their smartphones.”... More
French department store chain Galeries Lafayette has added a digital showroom for leather goods at its La Rochelle and Cannes stores, allowing shoppers to place handbags that interest them on a dedicated table where NFC tags attached to the products are used to bring up information, options and checkout details... More
Dutch startup LoyaltyGrid has unveiled a solution that lets luxury brands use NFC tags embedded in product packaging to guarantee the authenticity of their products — and deliver rewards, discounts, exclusive content, invitations to special events and other incentives directly to their customers... More
French leather goods brand Delage has partnered with NFC object identification specialist Selinko to integrate NFC tags into its range of premium leather bags... More
Prestigious Bordeaux winery Château Le Pin, which produces some of the most expensive wines in the world, has partnered with NFC object identification specialist Selinko to attach NFC tags to wine bottles so users can authenticate the vintage with the tap of their phone... More
A team of Belgian designers is aiming to raise US$70,000 via Kickstarter to put into production a wallet, bags and tablet sleeves that use NFC to offer an anti-theft service, prove the item’s authenticity and give access to a customer club. More
Feed for stories about Luxury.