inMarket hits 18% of US mobile shoppers

Mobile in-store marketing solution provider inMarket’s iBeacon platform now reaches 31.5m monthly active consumers, the equivalent of 18% of all US mobile users, according to research conducted by Comscore... More


Melbourne beacon trial disappoints

Arts Centre Melbourne is rethinking its approach to using Bluetooth beacons after a disappointing pilot that used the technology to send out food and beverage offers to visitors during October’s Melbourne Festival... More



Fresh & Easy tests ATM rewards

Seventeen Fresh & Easy stores in Phoenix are piloting new machines from in-store ATM operator Cardtronics that offer customers discounts they can apply to store purchases by scanning a QR code on their cash withdrawal receipt using a smartphone running the company’s AllTM app... More





Swirl serves ads to shoppers inside stores

Swirl

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More



Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More


Newspaper tests BLE beacons

Dutch newspaper publisher NDC Media is testing Bluetooth beacons with thirty shops in the town of Leeuwarden, Netherlands, to send offers to consumer smartphones running the Lightcurb mobile app... More







InMarket reports on attitudes to beacon messages

Sending customers more than one push notification from a beacon platform in the same store leads to a 313% decline in app usage, a study conducted by Bluetooth Low Energy (BLE) marketing platform InMarket has found... More



NFC World

23 Apple patents related to NFC and mobile payments

Apple patents

Apple has been steadily building a portfolio of patents related to NFC and mobile payments over recent years, from as far back as 2009. NFC World+ has reported on these as they have been published and links are provided here to details of 23 patents covering technical innovations and use cases in payments, mobile marketing, coupon delivery, gifting, event ticketing, content sharing, travel and beyond. More