Bluetooth Low Energy (BLE) beacons are being attached to the trays of roving snack and drink vendors for football matches taking place at Melbourne Cricket Ground (MCG), Australia this month... More
The Levi’s Stadium in San Francisco has installed 1,700 Bluetooth Low Energy (BLE) beacons that can be used “to give people pinpoint directions to their seats as well as to any other place in the stadium,” Time reports... More
UK retailers House of Fraser, Hawes & Curtis and Bentalls are using Bluetooth Low Energy (BLE) beacons installed in display mannequins to let customers get information about outfits displayed in their shop windows and around their stores, receive special offers and buy items with their mobile phone... More
More than 200 US shopping malls are to be equipped with Bluetooth Low Energy (BLE) beacons by early 2015 as a result of an expanded agreement between retail real estate owner Simon and location-based mobile solutions provider Mobiquity... More
Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal... More
HBC Department Store Group has begun using Bluetooth Low Energy (BLE) beacons placed around its Hudson’s Bay and Lord & Taylor department stores in Canada and the US “to deliver digital experiences to consumers’ smartphones while they shop”... More
Pepsi has tested a new NFC shopper marketing solution developed by logistics optimisation solutions provider Rehrig Pacific that uses NFC chips and QR codes on display trays to “increase the opportunity for consumer interaction, at the point of sale, without increased merchandising or delivery costs”... More
Some 53% of consumers globally report they have either used or are interested in redeeming offers and coupons with their phones, while 44% have used or are interested using their mobile device to pay for things in stores and restaurants, according to new research from Ovum... More
A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More
One million free juices and smoothies have been given out free of charge by Jamba Juice to Isis NFC mobile wallet users since the ‘Million Free Juice or Smoothie Giveaway’ promotion launched in October 2013... More
Facebook is testing a ‘buy’ button which allows consumers to purchase products through the social media platform... More
Out-of-home advertising giant Clear Channel’s Connect interactive advertising platform is now available in 29 US and Canadian markets... More
One in three UK smartphone or tablet owners have never enabled push notifications on their connected devices and 78% of those who have enabled it would immediately delete the app or disable the notification if they were unhappy with the push notifications they receive, a DMA UK survey has found... More
Nearly half of all UK consumers with a tablet or smartphone (46%) now use mobile devices as their primary tool for telecoms purchase decision making, 39% for insurance and 33% for retail, according to new research from location ad platform xAd and call measurement technology provider Telmetrics... More
Les Terrasses du Port, a new 480-hectare shopping centre in the French city of Marseille, has installed Europe’s largest network of Bluetooth Low Energy (BLE) beacons, enabling retailers such as Zara and H&M to deliver promotional offers and information straight to shoppers’ smartphones... More
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks... More
US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards as they shop... More
US sandwich chain Planet Sub is now offering customers a mobile app that lets them make payments and earn rewards... More
Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a survey of 25,000 US consumers has found... More