London branches of Tesco-owned restaurant chain Giraffe have begun offering customers daily giveaways through NFC table tents as part of an online advent calendar campaign... More
Giraffe restaurants offer NFC treats
Marketing
Edmonton mall goes NFC
Shoppers at the Southgate Centre mall in Edmonton, Canada, can now access a range of information and offers by tapping their NFC phone to interactive directory points provided by Visionstate... More
Join us next week for a free webinar on NFC toys and games
NFC technology is included in the Nintendo Wii U and Disney Infinity as well as numerous smartphones and tablets — and it may yet make an appearance in Microsoft’s Xbox One. Join our webinar on Thursday 12 December to find out how NFC is changing the rules of the game. More
Fashion retailer uses NFC to engage party-goers
Hong Kong fashion retailer Central Central has used NFC at a party celebrating its second anniversary... More
Flextown enables digital sharing through NFC business cards
Danish startup Flextown has begun offering an NFC business card service worldwide, allowing consumers to share portfolios of work, videos and other digital content as well as contact details via NFC, QR or Apple’s AirDrop service... More
Merchant360 offers plug-in that lets retailers deliver coupons to any NFC phone
Point of sale and payments specialist Merchant360 has introduced a software plug-in for Ingenico and VeriFone terminals that enables merchants to send marketing messages and coupons to customers via NFC, without the retailer needing to partner with wallet providers like Isis and Google... More
Nokia delivers NFC advent calendars to UK stores
Nokia and NFC marketing specialist Wooshping have teamed up to put 1,500 NFC-enabled advent calendars in mobile phone stores across the UK. The ‘appvent’ calendars offer a different app, as well as the traditional chocolate treat, each day in the run up to Christmas. More
Absolut runs NFC campaign
Absolut Vodka is promoting its new bottle designs using NFC posters located in 20 venues in Dublin... More
Join NFC World for a free webinar on NFC in toys and games
The next event in NFC World’s free educational webinar series, to be held from 13:00 to 14:00 GMT on Thursday 12 December, will focus on using NFC in toys and games... More
The Royal British Legion tries NFC for Poppy Appeal
The Royal British Legion has used NFC to make it easier for consumers to make a donation to the 2013 Poppy Appeal, in partnership with Proxama and mobile commerce and marketing platform Paythru... More
FineLine and Scanbuy offer retailers interactive packaging
Product labelling supplier FineLine Technologies and mobile solutions specialist Scanbuy have teamed up to offer a turnkey solution that enables retailers to add NFC, QR and Microsoft Tags to product packaging... More
Isis to give away a million smoothies
US NFC joint venture Isis has teamed up with Jamba Juice to offer up to one million free smoothies to consumers who tap and pay using their Isis Mobile Wallet... More
Cubic launches NextWave NFC transit ticketing platform
Transit ticketing provider Cubic has launched NextWave, an NFC platform designed to enable transportation operators to introduce NFC ticketing at a lower cost than has previously been possible... More
Creative Orchestra opens proximity mobile marketing agency
London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
Dutch retailers to test NFC coupons
Online shopping platform MyOrder is to conduct an NFC mobile marketing pilot with 25 retailers in the Dutch city of Leiden... More
Dutch Imax gets NFC posters
Dutch Imax theatre Omniversum is using NFC posters to tell visitors about upcoming screenings by linking them to its Facebook page... More
GameLayer and Wooshping to add gamification to NFC
Gamification design and development agency GameLayer has partnered with NFC specialist Wooshping to provide ways for marketers to deliver campaigns that combine NFC tag reading with real-world challenges and games... More
RapidNFC adds postcards with built in tags
Tag supplier RapidNFC has launched a range of customisable postcards with NFC... More
Coca-Cola runs NFC promotion in 100 stores
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
Guinness adds NFC to founts across UK and Ireland
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More