Consumers in the US can now receive a US$2.50 credit to their mobile wallet that they can use to buy a Coca-Cola beverage at any restaurant that accepts card payments... More
Marketing
Wine company uses NFC to tackle counterfeiting and enhance customer experience
Customers purchasing wine from the Boisset Collection can now authenticate their purchase and gain access to tasting notes, information about the wine’s origin, stories and videos by tapping an NFC tag embedded in the bottle’s label with their smartphone... More
Consumers to get option to personalise their digital payment cards
Consumers may soon be able to personalise the payment cards stored in their digital wallets by uploading their own pictures or images of their favourite sports teams, charities and retail brands to them... More
Chinese firm promotes video game with giant QR code in the sky
Gamers in Shanghai were able to download a link to a video game by scanning a giant QR code created in the sky above the Chinese city by a formation of more than 1,500 drones with their smartphone... More
Emirates NBD rewards customers for adopting contactless payments
Customers of Emirates NBD bank in the United Arab Emirates can now earn entries to a prize draw for luxury items whenever they make a contactless payment with their credit or debit card, mobile wallet or payments-enabled wearable device... More
US city leverages QR codes for contactless Easter egg hunt
Children in Texarkana on the Texas-Arkansas border in the USA can now take part in a contactless Easter egg hunt by looking for special eggs with scannable QR codes that have been hidden in parks, family-friendly businesses and public locations across the city... More
Apple Stores to use NFC tags for enhanced custom notifications?
Apple Store customers may soon be able to receive enhanced custom notifications for subscription services including Apple Arcade, Apple TV+ and Apple Music by tapping in-store NFC tags... More
Australian winery picks NFC tags for brand promotion campaign
Consumers purchasing specially marked bottles of wine produced by the Devil’s Corner winery in Tasmania will be able to enter a promotion and win rewards by tapping an NFC chip in the label or scanning a QR code... More
German cooperative bank pilots NFC kiosks that turn branches into one-stop service points
Customers of Volksbank Raiffeisenbank in Germany are taking part in the pilot of a self-service terminal designed to drive new revenue streams by making a wide range of additional services available in bank branches... More
NFCW to open online exhibition on 21 September: Book your space now for priority positioning
NFCW is getting ready to open the doors on a new exhibition area in its Knowledge Centre that will provide readers with a way to continue launching new products, finding new customers and business partners and identifying potential new suppliers while trade shows are on hold... More
Jameson adds NFC tags to whiskey bottles for St Patrick’s Day
Jameson Irish Whiskey’s annual St Patrick’s Day limited-edition bottles this year include NFC tags that customers can tap to design their own custom label and enter a competition to win a personalised limited-edition bottle... More
Miami-Dade launches mobile ticketing app that rewards passengers for watching ads
The Miami-Dade Department of Transportation and Public Works (DTPW) has launched an app that lets passengers earn loyalty points that they can then exchange for free travel when they view or interact with personalised ads... More
NTT Docomo combines UWB and NFC for hands-free payments at the POS
PARTNER NEWS: Japanese carrier NTT Docomo is using NXP’s new NFC, ultra wideband (UWB) and secure element chipset in a concept POS device that lets consumers make secure payments “while keeping your smartphone in your pocket or bag”... More
Kraft Heinz promotes cheese slices with tamper resistant NFC tags
PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More
Amorim adds NFC to cork bottle stoppers
Amorim combats counterfeiting with NFC-enabled corks — The Spirits Business — “Leading cork producer Amorim has released a new range of bartop stoppers, which incorporate near field communication (NFC) technology to tackle counterfeiting… NFC-enabled phones will be able to access additional information such as serving and mixing suggestions, product information, promotional campaigns and competitions.”
Uber reports on adoption of in-app transit ticketing in Denver
Uber’s move into transit ticketing has resulted in a “strong initial performance” with more than 1,200 Regional Transportation District (RTD) tickets sold through the Uber app since the service launched in Denver in May and growth “averaging 42% each week during the rollout period”... More
Malibu rolls out NFC connected bottles in the US
Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content... More
Iceland uses mobile wallet-based discount vouchers to boost footfall, sales and basket value
UK frozen food specialist Iceland has become the first national retailer to trial mobile wallet technology with in-store redeemable mobile discount vouchers installed on more than 20,000 devices... More
ABI Research forecasts 10bn NFC tags in use by 2023
NFC tags represent an “enormous growth opportunity” and are now “ready for the mainstream”, according to a new forecast by ABI Research which is available to download free of charge from the NFC World Knowledge Centre... More
Veterans charity uses contactless cards to collect donations via NFC
The Royal British Legion is distributing contactless cards at charity events in the UK which participants can scan with an NFC phone to be automatically directed to a website where they can make a donation using either Paypal or a bank card... More