Campari fridge magnets let customers order drinks via NFC

Out of Espolòn Tequila or Aperol? Touch your phone to your new Campari America refrigerator magnet to automatically order more — Campari America — “When consumers want to order or re-order their favorite Campari America brand, they simply touch their iPhone or Android smartphone to one of six available branded ‘smart’ magnets. The NFC chip embedded in the magnet then prompts Drizly to open the specific website page for that brand and gives the consumer the option to add the item to their cart and immediately check out, with the product being delivered by local retailers — all in one cohesive mobile experience.”



US consumers turn to digital payments for online purchases

American Express

More than 70% of online shoppers across the US have used digital payment services including mobile wallets, one-click checkout buttons and peer-to-peer (P2P) payment apps, research released by American Express reveals, with 41% “always or sometimes” choosing to use digital solutions when they pay... More















Proxama and Google bring the physical web to London buses

Proxama

PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More




Meet NFC World’s partners at Mobile World Congress

MWC 2016

NFC World partners Giesecke & Devrient, Bell ID, Mahindra Comviva, NXP, Carta Worldwide, Gemalto and AMS will be exhibiting at Mobile World Congress in Barcelona from 22-25 February. Here’s what you can expect to see from these industry leaders and where you can find them during the show. More


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