PREIT installs BLE beacons in US malls

Retail shopping mall owner Pennsylvania Real Estate Investment Trust (PREIT) is to roll out Bluetooth Low Energy (BLE) beacons in its shopping centres in 12 US states, allowing retailers and brands to trigger offers and information in shoppers’ smartphones... More



London buses get on board beacon rollout

Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama... More





Saracens fans get contactless payment wristbands

Saracens rugby club wristband provided by Gemalto

Supporters of Saracens rugby union club have been given prepaid contactless wristbands that let them pay for food and drink with a tap at the club’s Allianz Park stadium in north London, as well make payments outside the venue and travel on the city’s public transport network... More


Alibaba invests in visual QR codes

Visualead visual QR code technology will help take advantage of O2O opportunities in China

Chinese ecommerce giant Alibaba has invested an undisclosed sum in Israeli start-up Visualead, developer of the “visual” QR code technology adopted by Chinese social media site RenRen in May last year... More





Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More


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