Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More



KakaoTalk to add payments

Korean mobile messaging service Kakao is to launch a new payment solution in September, in collaboration with nine credit card firms, that will let its 100 million KakaoTalk customers make payments using only their password... More


Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More



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