Xbox One enables on-screen mobile payments through PowaTag

Xbox

Xbox One gamers across the US can now make online purchases from the game console’s new ecommerce store by scanning on-screen barcodes with their mobile device. TV commerce solutions provider Von Bismark has worked with Powa Technologies to roll out The Mall on Xbox One, which will make use of Powa’s mobile payments platform PowaTag. More


82% of UK marketers unaware of NFC OOH advertising

Clear Channel

Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. More


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