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    Multi channel

    News about Multi channel.

    Online furniture retailer tests NFC in London showroom

    July 16th, 2014

    Online furniture retailer Made.com is trialling an NFC shopping experience at its London showroom, enabling consumers to tap NFC tags to find out further information about items and email themselves a wishlist of products they… More

    French retailer uses PowaTag to create 10,000 virtual shops, major UK chains to follow

    June 2nd, 2014

    French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for… More

    Credit Mutuel to test mobile wallet

    April 29th, 2014

    French bank Credit Mutuel-CIC is to pilot a mobile wallet in the Boulogne-Billancourt area of Paris from May 17, Les Echos reports, enabling consumers to make payments via NFC or QR in around 100 stores. The Fivory wallet goes beyond mobile payments to offer a “multi-channel connected shopping application”, the bank’s Christophe Dolique says, and is technology agnostic. Plans are already in place to test additional technologies, including Bluetooth and voice recognition.

    UK retailer Argos pilots NFC marketing in 40 UK stores

    January 30th, 2014

    UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent… More