News about Multi channel.
July 16th, 2014
Online furniture retailer Made.com is trialling an NFC shopping experience at its London showroom, enabling consumers to tap NFC tags to find out further information about items and email themselves a wishlist of products they…
June 2nd, 2014
French fashion retailer Comptoir des Cotonniers is using a platform developed by Powa Technologies to turn posters, billboards, magazines, cafe table tops, postcards, flyers and clothing into ‘virtual boutiques’ that let consumers order and pay for…
April 29th, 2014
French bank Credit Mutuel-CIC is to pilot a mobile wallet in the Boulogne-Billancourt area of Paris from May 17, Les Echos reports, enabling consumers to make payments via NFC or QR in around 100 stores. The Fivory wallet goes beyond mobile payments to offer a “multi-channel connected shopping application”, the bank’s Christophe Dolique says, and is technology agnostic. Plans are already in place to test additional technologies, including Bluetooth and voice recognition.
January 30th, 2014
UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent…