Nike unveils limited edition NFC sneakers that deliver member-only perks

Nike launches connected shoe that builds on tech from NBA jerseys — SportTechie — “NikePlus members in New York City will be able to purchase Nike’s first-ever connected sneaker, called AF1 NikeConnect QS NYC, via the Nike Snkrs app. A near field communication (NFC) chip embedded into the shoe will activate exclusive members-only opportunities when scanned with a user’s smartphone.”


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