News about Norwich.
July 18th, 2016
UK-based mobile payment and rewards platform Droplet is to be discontinued. “We never got to the scale to make Droplet viable as a profit-making business,” CEO Steffan Aquarone says. “We will now be seeking a buyer for the technology, support materials and know-how we’ve built.” British brewer Adnams launched Droplet in 12 stores and 50 pubs in April 2015. More than 100 retailers in Norwich teamed up with the company for a mobile payment loyalty scheme in September.
July 1st, 2015
Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama. The move follows a successful pilot conducted on buses in Norwich last year.
May 20th, 2015
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones. The move follows…
April 22nd, 2015
British brewer Adnams is to roll out a mobile payments and rewards service in its 12 stores and 50 pubs across East Anglia and London this summer using a fee-free platform provided by UK startup Droplet.
November 25th, 2014
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones. Twenty merchants have signed up for a six…
July 11th, 2014
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement…