UK-based mobile payment and rewards platform Droplet is to be discontinued... More
Five hundred London buses have been equipped with Bluetooth Low Energy (BLE) beacons to send targeted messages to commuters, as part of out-of-home media owner Exterion Media’s beacon rollout across “major cities” in the UK in partnership with mobile marketing and NFC specialist Proxama... More
Out-of-home media owner Exterion Media UK is to roll out Bluetooth Low Energy (BLE) beacons across public transport services in “major cities” in the UK to deliver marketing messages to passengers’ smartphones... More
British brewer Adnams is to roll out a mobile payments and rewards service in its 12 stores and 50 pubs across East Anglia and London this summer using a fee-free platform provided by UK startup Droplet. More
UK transportation operator FirstGroup has installed Bluetooth Low Energy (BLE) beacons on buses in the city of Norwich to help deliver content and offers to passengers’ smartphones... More
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
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