NFC World

Build the brand and they will come

OPINION: One way to put yourself in prime position on the day NFC handsets finally become widely available is to start building your brand now, regardless of whether there are limits on the level of service you can currently offer. More



NFC World

Handset suppliers gear up for NFC

OPINION: Samples of a new NFC chip, compliant with all the latest industry standards, are now in the hands of ‘a number of major handset manufacturers’, says NXP, ahead of mass market availability towards the end of this year. More











NFC World

Is NFC ripe for adoption, or has it missed the boat?

OPINION: ABI Research caused quite a stir this week when it distributed a press release saying NFC has taken too long to develop, that other mobile payments solutions such as SMS have beaten it to market and it will now be six years before NFC becomes a viable mobile payments solution. More