Samsung Electronics Australia has launched an ad campaign for the Galaxy Note II that makes use of NFC... More
Out-of-home (OOH)
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Microsoft promotes Office 365 with NFC
Microsoft is promoting its Office 365 service via a smart poster campaign, using Tapit’s NFC platform... More
Australian supermarket Coles tests NFC payments and rewards
“This new trial will assess the user friendliness of the technology, its capacity to increase the speed of transaction, save customers time in store and seamless integration of Flybuys points to add even more value to the Coles customer experience,” says the retailer. More
Clear Channel brings NFC to 10,000 ad panels across the UK
The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, “with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks.” More
Pepsi Special gets Tokyo NFC advertising campaign
Drinks distributor Suntory is promoting the launch of Pepsi Special in Japan via NFC tags placed on two Tokyo railway lines that offer travellers the chance to win free samples and access information about the new “fat-busting” soda drink. More
Microsoft promotes Halo 4 with NFC
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
Rock the Vote picks NFC for poster campaign
Rock the Vote, an organisation which aims to motivate young people to vote in this year’s US presidential election, is including NFC tags in its out-of-home media campaign... More
JCDecaux UK picks Zappit for NFC
Out of home advertising giant JCDecaux has picked Zappit as its preferred partner for the development of NFC-enabled services in the UK... More
Casino to open world’s first NFC-enabled supermarket
Shoppers at the French supermarket chain’s Les Belles Feuilles branch in Paris will be able to use shelf-edge labels equipped with NFC tags to obtain details of each of 25,000 products on offer, scan items into their basket and then checkout by simply tapping their NFC phone to a reader attached to the retailer’s cash register. More
NFC specialist Tapit to raise US$8m for international expansion
The fast growing Sydney-based start-up already counts Coca Cola, RIM, Johnson & Johnson and Unilever amongst its clients and has just implemented a major new project for Australian carrier Telstra. More
Scotiabank targets young adults with NFC poster campaign
Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts... More
John Lewis outdoor ads invite NFC touches
UK department store chain John Lewis is running an NFC-enabled out-of-home advertising campaign at 100 bus shelters across London... More
Signbox lights up NFC outdoors
UK-based Signbox has introduced a new, weatherproof version of its Enlighten NFC smart poster that can be deployed out of doors... More
Eye to create world’s largest NFC out-of-home advertising network
The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More
JCDecaux and Kinetic report results of Reading NFC advertising pilot
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More
Thinaire launches NFC marketing platform
US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”... More
Survey finds consumers expect rewards for interacting with ads
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or entertainment. More
Thirteen major brands sign up for UK NFC advertising campaign
Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More
JCDecaux converts British town to NFC advertising
All the bus shelters and outdoor advertising sites as well as all the posters in the town of Reading’s main shopping centre are to be NFC-enabled from 5 March, making it the first to be blanketed with NFC advertising. More