News about Philadelphia.
June 18th, 2014
POS maker Verifone has expanded its Way2Ride mobile payments service to Philadelphia, allowing taxi users in the US city to pay for their journey using a sound-based proximity mobile communications technology. Way2Ride works in conjunction with Verifone’s…
October 8th, 2013
Fashion magazine Vogue has become the first brand to make use of interactive NFC screens installed in New York taxi cabs by Creative Mobile Technologies. The three week campaign ran in August 2013 and enabled…
May 16th, 2013
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs. Passengers see video or static messages on CMT’s…
February 1st, 2012
A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider.
October 21st, 2011
Transport ticketing specialist Cubic has received EMV approval for its Tri-Reader 3, which can process all industry standard contactless smart cards as well as payments made with NFC mobile phones. The Tri-Reader 3 is now being used in a 12-month pilot of open loop payments on mass transit in Philadelphia and on London Buses.
October 19th, 2011
New Jersey Transit has become the first public transportation operator to announce plans to enable travellers to pay for fares with Google Wallet-enabled NFC phones.
October 12th, 2011