News about Promotion.
February 14th, 2017
Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers. The tags will “contribute significantly to consumer loyalty and the overall popularity of Kalevala Gin”, Moritz Wüstenberg, managing director at NLS, says.
January 31st, 2017
Mobile POS provider Square is encouraging small traders across the US to promote Apple Pay to customers by letting them process more than US$12,000 worth of Apple Pay payments for free — a saving of $350 in processing costs. “Sellers can request a free Apple Pay marketing kit with collateral encouraging customers to pay with their iPhone or Apple Watch and staff training materials to educate employees about accepting Apple Pay,” Square says.
January 19th, 2017
HSBC is to launch a P2P mobile payments app in Hong Kong early this year that will allow customers of any bank to transfer money using a recipient’s mobile phone number. The bank is issuing invitations to register for an Early Bird Sign Up promotion in exchange for HK$20 (US$2.57) credit and up to HK$100 (US$12.89) credit if customers refer a friend. HSBC supports a similar service in the UK called Paym which launched in April 2014.
December 1st, 2016
Apple Pay is now available for HSBC Singapore customers holding Visa and MasterCard credit cards, allowing them to make payments in stores with Visa payWave or MasterCard contactless payment terminals. “We believe the security, privacy and convenience Apple Pay brings will appeal to all our customers, especially those who are also active users of our digital banking services,” says Anurag Mathur from HSBC Singapore. The bank is offering S$5 (US$3.50) off every Apple Pay transaction until 15 January 2017, with a minimum spend of S$10, as a promotional offer.
July 4th, 2016
US retailers are offering discounts on in-app purchases made through Apple Pay until September as part of a recently launched iOS App Store promotion. “Hotel Tonight is offering a US$25 coupon for new customer bookings paid for with Apple Pay, while GrubHub is taking $10 off first-time orders,” AppleInsider reports. “Other notables include Ticketmaster, which is knocking 25% off ticket four-packs to select events, a $10 voucher for future purchases from Under Armour‘s UA Shop.”
January 18th, 2016
Android Pay users across the US will soon be able to earn rewards such as Google Store credit, Google Play Music subscriptions and Chromecast devices when using the mobile payment service for in-store purchases. The promotion will run…
December 14th, 2015
Shoppers who activate Samsung Pay at one of nearly 50 US malls will have the chance to win two round-trip tickets to Los Angeles for an exclusive performance and private New Year’s Eve party featuring American popstar Usher. “Samsung Pay launched a nationwide shopping experience at nearly 50 malls where customers can try out and activate the mobile payment system for a chance to win tickets to the special performance and more,” the company says. The promotion runs until December 21.
December 1st, 2015
Women’s fashion magazine Elle has seen more than half a million in-store visits and a greater than 12% engagement rate result from its BLE beacon based ‘Shop Now! With Elle’ promotional campaign in the US. “Results were so strong that Elle will be expanding the program in the coming year,” says platform provider Swirl. The campaign ran in August and September 2015 to promote the magazine’s 30th anniversary issue.
October 27th, 2015
Android Pay has signed up “millions” of users since its launch in the US in September 2015, Google’s Sridhar Ramaswamy has told attendees during his keynote at Money20/20. He also announced that single tap loyalty rewards are set to go live at NFC-enabled Coke vending machines in the next “few weeks”.
October 2nd, 2015
Samsung is to run a seven city tour to promote the launch of Samsung Pay in the US. “Samsung will give consumers in Austin, Dallas, Atlanta, New York, Chicago, San Francisco and Los Angeles a special opportunity to unlock special offers and prizes through Samsung Pay,” the company says. The service launched in the US this week.
August 27th, 2015
US retailer-led consortium MCX has announced a partnership with promotions management and processing provider Inmar to bring digital promotions from US brands to its yet-to-launch mobile wallet platform CurrentC. The deal will enable users to…
August 7th, 2015
Hong Kong mobile network operator SmarTone has unveiled Kissco, an end-to-end mobile marketing platform incorporating Kiss Pay, a mobile payments service based on NFC and ultrasound technology, a Kiss Dollars loyalty program and Kiss Beacons…
July 23rd, 2015
Supermarket giant Carrefour has installed 600 Bluetooth Low Energy (BLE) beacons in its 28 hypermarkets in Romania to guide shoppers around the stores and to deliver personalised promotions and offers either directly to their smartphones or to Samsung tablets affixed to the handles of their shopping carts.
July 13th, 2015
Visitors to the 2015 MLB All-Star Game festivities in Cincinnati have the chance to win a Priceless Surprise when using Apple Pay for purchases. “MasterCard cardholders who use Apple Pay at contactless merchandise and concession acceptance locations could get a little something extra — from All-Star branded premiums, autographed memorabilia to prepaid cards and more,” MasterCard says.
July 10th, 2015
CU Wallet, a mobile payments platform developed for US credit unions, is to integrate merchant offers and promotions through a partnership with Relevant Solutions. “This integration gives CU Wallet member credit unions the ability to deliver promotions and offers from more than 750 national merchants, as well as local retailers, directly to members,” CU Wallet says.
July 7th, 2015
More than 400,000 viewers of France’s largest television shopping network will soon be able to buy products featured on the TV channel by holding up their smartphone to the screen to scan audio tags that will then…
July 3rd, 2015
Some 14% of Canadian consumers say they are highly interested in making in-store mobile payments and 11% are also interested in using a wearable device such as a smartwatch to do so, research from payment…
June 30th, 2015
Nearly 5,000 KFC China fast food restaurants will accept Alipay mobile payments next month, following in the footsteps of Walmart which is rolling out support for the service in all of its Chinese stores by the…
June 24th, 2015
Chinese e-commerce giant Alibaba and Alipay parent Ant Financial have each invested RMB3bn (US$483m) into Koubei, a joint venture that will let consumers order and pay for local services in China using their smartphone, “with an…
June 18th, 2015
Barclays customers can upgrade the size of their Starbucks coffee for free at participating locations in the UK when using their contactless card to pay until the end of June. “When you pay for any handcrafted espresso based beverage with your Barclays Visa contactless debit card, you must say ‘Barclays Cupgrade’ when you order and pay to redeem the offer,” the bank explains.