Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page... More
Promotion
iPhone users to get NFC badges at MWC
iPhone users will be able to participate in the NFC Experience at Mobile World Congress for the first time this year, courtesy of free NFC iPhone cases being made available by event sponsor Incipio that will provide support for NFC entry badges as well as a range of promotional offers and information services... More
Orange Cash goes live in France
Orange Cash, the prepaid NFC payments service announced by Orange and Visa in November 2013, is now live in the French cities of Strasbourg and Caen... More
Wells Fargo customers to get credits for paying with Isis
Isis is offering 15,000 Wells Fargo credit card holders a 20% credit on purchases and a US$20 statement credit if they sign up and make use of its NFC payments service... More
Isis vending promo goes live
USA Technologies and Isis’ “Fifth Purchase Free” loyalty program is now live on more than 62,000 vending machines across the US... More
NFC app wins €10,000
An app that allows NFC wallet users to share information on the purchases they make as well as recommend promotions and businesses to other users has won the €10,000 (US$13,588) first prize in a hackathon organized by Spain’s CaixaBank... More
US department stores add NFC tags to shoes
Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not, get details of the nearest store that has stock available or place an online order for later delivery... More
Fashion retailer Heidi.com to personalize shopping in flagship store with NFC
Swiss online fashion store Heidi.com is to use NFC to identify shoppers and drive personalized communications between the brand and its customers when it opens its first brick and mortar store in Neuchatel, Switzerland... More
McDonald’s to offer NFC and QR payments across Belgium
McDonald’s is to roll out NFC payments across all of its locations in Belgium in the spring of 2014 using Seamless’ Seqr mobile payments platform... More
Google Play gets NFC vending machines in Japan
Google Japan has unveiled a vending machine that allows consumers to tap to download Android games from the Google Play store via NFC... More
French pharmacies to test NFC shopping service
Giphar, a French association of independent pharmacies, is to pilot an in-store NFC experience that allows consumers to use an NFC phone to receive tailored information about individual pharmacy products... More
iCashTV adds NFC to in-store advertising platform
iCashTV, an in-store digital advertising network for check cashing and currency exchange offices, is introducing Blue Bite’s mTag NFC platform across the US... More
Guinness offers free pints to NFC phone owners
Guinness fans around the UK can tap their Android or BlackBerry NFC phone to an NFC-enabled pub drinks dispenser to get the chance of winning a free pint of the black stuff, courtesy of a promotion being run until the end of August by the Diageo-owned brand... More
Nokia promotes NFC in cinemas
Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit... More
Hang Seng launches NFC payments service
Hong Kong’s Hang Seng Bank has launched an NFC mobile payment service in partnership with mobile network operator PCCW Mobile, MasterCard, Gemalto and Samsung Electronics... More
Bookstore Libri pilots NFC service in Hungary
An NFC mobile shopping application developed by mobile financial services provider SafePay Systems has achieved an overall satisfaction rate of 90% with shoppers who used the service during a pilot at Hungarian bookstore chain Libri — and 96.4% said they would recommend the service to a friend... More
Asian mobile alliance promotes NFC with poster campaign
The Conexus Mobile Alliance, a regional grouping of mobile network operators, is promoting NFC throughout Asia with a “Tap and Get” smart poster campaign... More
10,000 NFC ad panels go live across the UK
Fast food chain KFC, the new Danny Boyle movie Trance and the West End musical The Bodyguard are the first to take advantage of out-of-home media owner Clear Channel’s new platform. More
Adspace to roll out NFC advertising in 140 US shopping malls
The video advertising display owner will be using NFC specialist Blue Bite’s mTag platform to offer advertisers the ability to provide shoppers with access to content downloads, web-based games, promotions and more via NFC and QR codes. More
Kovio signs NFC big data deal with Symphony Teleca
“Big data” analytics specialist Symphony Teleca has signed a strategic development partnership deal with printed silicon tag maker Kovio... More