PARTNER NEWS: STMicroelectronics has introduced a new NFC tag chip that uses state-of-the-art blockchain-compatible elliptic curve cryptography to strengthen the level of security available to brands looking to use NFC to protect their products... More
Digital fashion house MNTGE has released a range of artist-designed textile patches embedded with an NFC chip that enables wearers to link to the physical patch’s digital twin in the form of a non-fungible token (NFT) stored in a digital wallet with a tap of their smartphone... More
Fashion house La Maison Steel has added NFC chips to a collection of luxury cuffs for Apple Watch that enable purchasers to connect to a non-fungible token (NFT) in order to authenticate their purchase with a digital ID and access provenance information and certification for the product... More
More than 130,000 pairs of Nike shoes have been produced containing an embedded dynamic NFC chip that connects each product to a digital twin that can be used to authenticate the product and trace its provenance... More
Dior has become the latest luxury fashion brand to introduce a product that uses NFC to link a customer’s physical fashion item to a digital twin... More
Sportswear brand FILA has partnered with esports icons Ninjas in Pyjamas (NIP) for the launch of an athletic wear collection that includes an NFC-equipped jersey designed to deliver “a more integrated gamification strategy”... More
Renault is releasing a collection of individually numbered limited edition sneakers fitted with an NFC chip that enables purchasers to link their purchase to a non-fungible token (NFT) that certifies their ownership and authenticates its provenance with a tap of their smartphone... More
Customers purchasing special anniversary gift boxes of Chinese tea brand Halfism’s Fuding white tea can now verify their purchase is genuine, access detailed product information and receive coupons towards future purchases by scanning an NFC tag embedded in the product’s packaging with their NFC smartphone... More
US-based tequila brand Otaca is to add NFC tags that enable purchasers to authenticate their purchase, access information about the brand and place further orders by tapping the tag in the bottle cap with their Apple or Android NFC device to more than 50,000 bottles of its Reposado tequila... More
Researchers at Purdue University in Indiana in the USA and the National Institute of Agricultural Sciences in South Korea have developed edible tags containing a 2D barcode that can be placed in bottles of whisky or pharmaceuticals, enabling consumers to authenticate a product by scanning the code with their smartphone... More
KNOWLEDGE CENTRE: A comprehensive guide to implementing NFC tags to provide enhanced consumer experiences in a wide range of use cases is now available to download from the NFCW Knowledge Centre... More
Fans of US ice hockey team Nashville Predators who purchase a limited edition jersey marking the retirement of goaltender Pekka Rinne can authenticate their purchase and access digital content and offers by scanning an NFC tag embedded in the garment with their smartphone... More
PARTNER NEWS: Healthcare technology provider NP Plastibell has incorporated an ultra-miniaturised NFC tag developed by STMicroelectronics into a connected pre-filled syringe, enabling patients and their doctors and nurses to check the authenticity of the medication and view usage recommendations and warnings... More
Music fans, investors and collectors who purchase exclusive limited edition vinyl albums released by US company Vinylkey can authenticate their purchase, register proof of ownership and link to unique digital assets by tapping an NFC tag embedded in the physical album with their smartphone... More
Auction site eBay has added NFC tags that enable buyers to authenticate their purchases with a tap of their smartphone to 1.5m pairs of sneakers worldwide since adding sneakers to the products eligible for its Authenticity Guarantee service in 2021... More
Fans of the Brazilian football club Atlético Mineiro who purchase one of its collectible ‘Manto da Massa 113’ football jerseys can authenticate their purchase and unlock digital content by scanning an NFC tag embedded in the top with their smartphone... More
The British Standards Institute (BSI) has launched a digital object identification (DOI) system that enables users to access information about individual building products and verify their origin and identity at every stage of the supply chain and construction process by scanning an NFC/RFID tag or QR code... More
UK consumers who purchase pre-owned luxury watches from online auction site eBay can now authenticate their purchase via an NFC chip embedded in a certification card issued with the watch... More
Consumers purchasing bottles of Otaca tequila can now authenticate their purchase, access information about the brand and place further orders by tapping an NFC tag on the bottle cap with their NFC-enabled Apple or Android device... More
Rémy Cointreau has integrated an NFC tag into the stopper of a limited edition red glass decanter containing its Louis XIII luxury cognac that enables owners to register their purchase and join a private members’ club for Louis XIII owners... More