US mobile payments to hit $487bn

US mobile proximity payments will rise to US$487bn gross dollar volume (GDV) by 2020, up from $7.5bn GDV this year, Aite Group forecasts. “While mobile proximity payments will grow quickly as NFC distribution becomes universal and customers begin to use the platforms,” says author Thad Peterson, “mobile commerce will drive more transaction volume than mobile proximity payments in the next five years.”... More



Twitter invests in beacon marketer Swirl

Twitter has invested an undisclosed sum in Boston-based proximity marketing specialist Swirl, hinting the social media platform could be looking at using Bluetooth Low Energy (BLE) beacons to push messages. The social media giant has invested alongside Hearst Ventures, Softbank Capital and others in an $18m series-C round, taking the total raised by Swirl so far to $32m... More







Samsung launches Proximity mobile marketing platform

Samsung Proximity

Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More



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