Six in ten (60%) shoppers who receive a beacon-triggered message while shopping in a store open and engage with the content and 30% redeem beacon-triggered offers at the point of sale, analysis by Bluetooth beacon offers platform Swirl has found... More
Samsung has unveiled Proximity, a location-based marketing platform that uses Bluetooth Low Energy (BLE) beacons and works in a similar way to Apple’s iBeacon system — but without the need for consumers to be persuaded to download a marketer’s own app to access the service... More
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity commerce specialist Proxama... More
Mobile payments will be a “great driver” for Visa, CEO Charles Scharf has told analysts during the company’s Q4 earnings call, and Apple Pay is just the beginning... More
Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More
Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More
Hong Kong mobile network operator SmarTone has introduced ST Beacon, a marketing service that lets retailers send promotional messages to customers with an Android or iOS device using Bluetooth... More
Square has added a feature to its Square Cash app that lets users leverage Bluetooth Low Energy (BLE) to make payments to anyone nearby, as well as an order ahead service for users of its Android and iOS apps... More
Brewer Carlsberg is distributing beer mats containing an NFC tag and a QR code and installing Bluetooth beacons at 250 pubs and bars across Denmark to support its Crowdit offers and venue discovery app. More
Taxi hailing service Uber is running an NFC marketing campaign in more than 100 London pubs, bars and clubs to promote downloads of its app to drinkers looking to book a taxi ride home. More
This year’s Bonnaroo Music and Arts Festival has used Bluetooth Low Energy (BLE) beacons to track how visitors moved around the site so that it can “shape and streamline the festival in the future”... More
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
CaixaBank has become the first in Europe to launch a Visa-branded wristband that allows users to make contactless payments at locations equipped with a contactless POS terminal... More
The next generation of Android, unveiled at the Google I/O developer conference, will offer mobile payments, banking and commerce providers a wide range of new functions... More
Hospitality technology startup Mahana has introduced a customer service platform that gives hotel and casino staff a way to improve customer service by accessing guest information on the go... More
POS maker Verifone has expanded its Way2Ride mobile payments service to Philadelphia, allowing taxi users in the US city to pay for their journey using a sound-based proximity mobile communications technology... More
Bell ID and Spanish ticketing specialist Aditium have picked up awards at a live pitch contest to identify ‘the next big thing’ in proximity... More
Veolia Transportation is rolling out a mobile ticketing and payment service on the NICE bus and paratransit system in New York’s Nassau County, in partnership with mobile ticketing and payment provider Masabi... More
London’s NFCP Global Summit, a conference on proximity technologies in payments, retail, transportation and access control to be held on June 4 and 5, is offering NFC World+ readers an exclusive 20% discount on delegate places... More
Atos Worldline has introduced a digital wallet that supports NFC payments via HCE... More