McDonald’s introduces Bluetooth beacon offers

Ads on payment terminals prompt customers to download the Piper app

Twenty-six McDonald’s franchises in Columbus, Georgia have installed Bluetooth beacons that can be used to deliver coupons, alerts, employment opportunities and customer satisfaction surveys directly to a consumer’s smartphone as they enter a participating location... More





Taco Bell app lets customers rotate to reorder

Taco Bell

US quick-service restaurant chain Taco Bell has launched a mobile ordering and payment app that lets customers place their orders through a customisable menu and complete a payment using a stored Taco Bell card, credit card or debit card before arriving at the counter... More


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