GameStop deploys BLE in stores

Video game retailer GameStop is deploying Shelfbucks beacons in test markets including Austin and College Station, Texas this month to deliver offers and relevant data to a shopper’s smartphone running a mobile app developed by BestFit Mobile... More






Waitrose tests iBeacons

Upmarket UK supermarket chain Waitrose is working on a new app that will use Bluetooth LE beacons to welcome customers to its stores and push promotional messages to shoppers... More


Tap to review on Tripadvisor

Hotels, bars, pubs and restaurants listed on Tripadvisor can now let customers leave reviews with a tap of their NFC phone, using a new service from Wooshping that connects customers directly to the venue’s Tripadvisor page... More


Korean art show picks NFC

A visitor uses NFC to get information about an exhibit at the Savina Museum

An exhibition at Seoul’s Savina Museum of Contemporary Art is to use NFC to allow visitors to download high definition images, delve into the stories behind each photograph and write and share reviews on Facebook... More


Japanese library adds NFC tags

A tag in use at the Hanno City Library

A library in the city of Hannō, Japan, is using NFC tags attached to bookshelves to provide readers with access to a range of services, designed to transform it from the traditional concept of a lending library into a modern “problem solving” service for local citizens... More


Adidas adds NFC to running shoes

An Adidas NFC lace jewel

Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More


Hointer adds NFC to next generation store concept

Hointer's NFC tag in action

“I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More






KPMG reports on consumer attitudes to mobile

KPMG

A new survey from KPMG has found that 41% of shoppers now use their phone to research products and services in-store and consumers are increasingly willing to share data with advertisers if it saves them money — but concerns over mobile payments security and privacy issues remain. More


Heads up: What to look for in Google’s NFC mobile payments announcement

Google

The internet giant is set to announce its NFC mobile payments strategy at noon on 26 May in New York. Here are the key things to look for to work out if the company’s strategy will succeed — and what it means for the payments industry, the mobile network operators, phone manufacturers, the firm’s competitors and the future of Google’s own advertising business. More


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