Square COO dismisses NFC

Payments start-up Square‘s Keith Rabois has dismissed NFC as not offering value to retailers, telling delegates at GigaOm’s Mobilize conference this week that he has “never met a single merchant in the US who says ‘I want this NFC thing.'”... More




3GTV adds NFC to grocery store shelves

3GTV shelf-edge display

“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More







IDA demos NFC ‘smart shopping’ service

Singapore IDA

Singapore’s Infocomm Development Authority (IDA), the government agency tasked with implementing a national NFC infrastructure for Singapore, is demonstrating a number of “rich mobile NFC services” at the imbX tradeshow in Singapore... More




UK mobile operators form NFC joint venture

Orange, O2, Vodafone and T-Mobile

Everything Everywhere, which runs the Orange and T-Mobile networks in the UK, Vodafone and Telefónica O2 have agreed to establish a joint venture company that “will deliver the technology required for the speedy adoption of mobile wallet and payments.” More





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