McDonald’s links up with Alibaba’s food ordering app to drive loyalty card sign ups

McDonald’s China links loyalty program to Ele.me app — Alibaba — “Starting this week, Ele.me users can activate a McDonald’s membership card with just one click on the app to earn loyalty points for purchases and receive vouchers worth up to RMB88.5 ($12.80). The fast food giant attracted nearly 20,000 new members on its first day of launching the service on May 20, while single-day orders increased about 20% week-over-week, McDonald’s China said.”


Google Pay to add a rewards platform?

Google’s new plan to push Google Pay in India: cashback incentives in Android apps — Techcrunch — “The company has built an in-app engagement rewards platform that promises to help developers and businesses retain users and drive engagement on their apps, two sources familiar with the matter said… Sitting at the core of this new play is Google Pay, which will be used for transactions between businesses and users, thereby expanding the reach of Google’s payment service.”






Samsung Pay promotes mobile payments adoption with prize draw for UK users

Samsung offers customers thousands of prizes with Samsung Pay — Samsung — “To enter the prize draw and be in with a chance to win, new and existing Samsung Pay users must enter the prize draw, then use Samsung Pay to make five transactions by 3 May 2019. Prizes include a 55-inch 2018 Q9F flagship QLED 4K television, a selection of 42mm Galaxy Watches and Samsung Level Box Slim Bluetooth speakers as well as 64GB Micro SD cards.”


Apple to launch ‘credit card paired with iPhone’

Apple, Goldman Sachs team up on credit card paired with iPhone — The Wall Street Journal — “The card will be rolled out to employees for testing in the next few weeks and officially launch later this year, according to people familiar with the matter. The companies hope to lure cardholders by offering them extra features on Apple’s Wallet app, which will let them set spending goals, track their rewards and manage their balances, the people said.”


Kroger launches payments, offers and rewards app for iOS and Android

Kroger introduces Kroger Pay and Kroger Rewards debit card — The Kroger Co — “After a customer enters their custom PIN or biometrics, the app provides customers with a single-use QR code to scan at the terminal to quickly communicate payment and loyalty card information, which includes digital coupons and personalized offers… Kroger Pay recently launched in the retailer’s Columbus, Ohio division. The service will roll out to 10 additional markets in the spring, with plans to go nationwide later this year.”




Tokyo Metro tests rewards program for transit card holders who avoid peak travel times

Tokyo Metro aims to ease morning rush hour overcrowding — with free soba and tempura — The Japan Times — “Tozai Line passengers who register with the campaign will be eligible to receive coupons that can be used at Metro An, a soba noodle shop affiliated with the subway operator… Users need to sign up to Tokyo Metro’s early-rising campaign for Tozai Line passengers and register their IC card information beforehand… To participate in the initiative they need to go through the ticket gate before a certain time of the morning, which depends on the station.”


Honda to leverage in-car payments for driver rewards program

Honda Dream Drive to deliver next-generation infotainment, commerce, services and rewards to drivers and passengers — Honda — “Since 2016, Honda has worked with Visa to build and enhance the in-vehicle payment experience to make payments more convenient and secure. Now, Honda is expanding its in-vehicle payment collaboration to include Mastercard and PayPal… Honda Developer Studio is user testing a new points-based rewards program to benefit drivers and passengers for using Honda products and services. Drivers and passengers can earn rewards points for participating in a variety of activities including purchasing services, watching and listening to media, and playing games.”


National Bank of Oman lets customers pay with points at the POS

National Bank of Oman customers can now shop with Nuqati points — Albawaba — “Customers can now use their Nuqati points at a wide selection of shops to buy items ranging from coffee to groceries to electronics… Customers can redeem points online, through the NBO mobile app or in-store. After entering their PIN or tapping their contactless payment cards, customers will have the option of choosing to pay in Omani rials or Nuqati points.”



Deutsche Bank unveils loyalty-first mobile wallet venture

Yunar's app in use

Deutsche Bank has launched Yunar, a wholly-owned subsidiary startup that is taking a loyalty-first approach to building out a fully featured mobile wallet by initially offering a simple way to manage up to 200 loyalty points schemes — and then gradually adding a range of mobile payments and banking services as adoption takes off... More




Survey: Merchants are winning the US mobile wallet adoption battle

Merchants winning the battle for mobile wallet supremacy — Javelin Strategy & Research — “In the rush to market, the main wallet value proposition, paying at the POS, wasn’t particularly compelling. In reality, loyalty and rewards will drive adoption, something merchants are doing particularly well,” said Krista Tedder, director of payments at Javelin Strategy & Research.”


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