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    Seattle

    News about Seattle.

    Target tests Bluetooth beacons in 50 US stores

    August 6th, 2015

    US retail giant Target has begun testing Bluetooth Low Energy (BLE) beacons in 50 stores nationwide to send deals and recommendations on nearby products directly to a shopper’s smartphone running the retailer’s iOS mobile app…. More

    Hampton Inn hotels install beacons in Seattle

    August 6th, 2015

    Guests at hotel chain Hampton Inn are to be greeted with personalised messages, digital concierge services, directions and tailored offers on their smartphones via Bluetooth Low Energy (BLE) beacons deployed across  Seattle. “Beacons have been installed with more to deploy soon and notifications will be delivered using the SnipSnap mobile application,” platform provider Signal360 says.

    One in five Starbucks sales in the US made with mobile payments

    July 24th, 2015

    Coffee chain Starbucks is processing nearly nine million mobile payments a week across its US locations, representing 20% of all in-store transactions, CEO Howard Schultz revealed during the company’s third quarter earnings call. The company… More

    Starbucks eyes iBeacon

    December 8th, 2014

    Starbucks is to use Bluetooth beacon technology in the first of its new Starbucks Reserve Roastery and Tasting Room locations in the Capitol Hill neighbourhood of Seattle in the coming year. The coffee chain will use the platform to distribute information about freshly brewed coffee to customers’ smartphones.

    Walgreens tests augmented reality offers in stores

    July 1st, 2014

    US pharmacy chain Walgreens is piloting a shopper marketing platform that uses Google’s Project Tango 3D augmented reality technology to let shoppers locate a particular product, get directions to the correct aisle and earn rewards… More

    Denny’s tests mobile rewards

    June 20th, 2014

    US family restaurant chain Denny’s is piloting a mobile rewards program that lets diners use an iOS or Android app to collect a point for every dollar they spend. The trial is taking place at restaurants… More

    InMarket reports positive consumer response to Bluetooth beacons

    June 19th, 2014

    Shoppers who receive marketing messages via inMarket’s Mobile to Mortar (M2M) iBeacon platform interact more with advertised products, increase their in-store app usage and are more likely to keep an app on their phone, a… More

    Hointer adds NFC to next generation store concept

    March 6th, 2013

    “I think that it is very important for us, as retailers around the world, to reinvent the way customers shop in store,” says the CEO of fashion retailer Hointer, which uses NFC, QR codes and self-checkout to replace traditional shop assistants. “It has lost its edge and has fallen behind online shopping and what it needs is an infusion of sorts; an infusion of technology that I found in NFC.” More