Pizza Hut has unveiled a pair of shoes with a button that lets wearers order pizza and get it delivered... More
UK consumers will soon be rewarded whenever they are physically active with Sweatcoin — a virtual currency that can be earned by exercising and then exchanged at select retailers via a mobile app set to launch next week... More
Thirty US department stores are to place NFC labels on items in their shoe sections, letting shoppers tap a product to find out if their size and preferred colour is in stock and, if not, get details of the nearest store that has stock available or place an online order for later delivery... More
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
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