Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content... More
Coconut rum drinks brand Malibu is building on the lessons learned from a 2016 NFC pilot to let customers in the UK and Germany use NFC tags attached to 300,000 bottles to take part in a Malibu Games ‘Because Summer’ experience that lets them win prizes and share ‘summer moments’... More
Finnish distiller Northern Lights Spirits (NLS) is to include NFC tags on premium Kalevala Gin bottles, allowing it to “instantly deliver authentication messages, brand stories, promotional offers, product news and other relevant content” to customers... More
Drinkers of Jameson Irish Whiskey can access prizes and giveaways by tapping their phones against an NFC tag placed on a special edition bottle marking St Patrick’s Day in Ireland... More
PARTNER NEWS: The Geantet-Pansiot vineyard estate in Burgundy, France is to equip all of its wine bottles with an NFC tag to let its customers authenticate the beverage and receive information about the wine directly on their smartphone. More
Australia’s Ferngrove Wines is to equip smart wine bottles in China with NFC tags to help authenticate individual bottles throughout the supply chain, ensuring they are packaged, shipped, stocked and purchased in their original factory-sealed state... More
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