US consumers can now order a discounted Uber ride by tapping their NFC smartphone against a bag of Tostitos tortilla chips when they have had too much to drink. The bag detects the presence of alcohol on a person’s breath and shows either a green or red steering wheel to alert the consumer of whether or not they are safe to drive home. More
Attendees at Super Bowl 50 over the weekend were notified of related events, points of interest and prizes on their smartphones via a mobile app and Bluetooth Low Energy (BLE) beacons installed in locations across the San Francisco Bay Area... More
McDonald’s restaurants across the US are adding a new payment method for a two-week promotion, letting customers pay for their orders with “random acts of loving” such as giving out high fives and hugs, taking selfies, calling family members, dancing and blowing kisses... More
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