Commuters on the F1 Manly to Circular Quay ferry first to tap into contactless ticketing on one of Sydney’s most iconic routes

Commuters on the F1 Manly to Circular Quay ferry first to tap into contactless ticketing on one of Sydney’s most iconic routes — Mastercard — “Paying for a ferry ride is now as easy as tap-and-go, as Mastercard and Transport for NSW bring contactless ticketing payment to Sydney Ferries… In an Australian first, commuters can use their Mastercard contactless card or mobile wallets that have enabled Mastercard cards to tap on.”


Opal card implanted into Sydney man Meow-Meow could be deactivated by NSW authorities

Opal card implanted into Sydney man Meow-Meow could be deactivated by NSW authorities — ABC News — “Transport authorities in New South Wales have threatened to deactivate an Opal card that has been implanted in a Sydney man’s hand… ‘Transport for NSW does not support the tampering or damaging of Opal Cards, which would be a breach of the terms of use,’ they said.”


Sydney man has Opal card implanted into hand to make catching public transport easier

Sydney man has Opal card implanted into hand to make catching public transport easier — ABC News — “Bio-hacker Meow-Ludo Disco Gamma Meow-Meow, his legal name, had the Opal near-field communication (NFC) chip cut down and encased in bio-compatible plastic, measuring 1 millimetre by 6 millimetres. He then had the device implanted just beneath the skin on the side of his left hand. “It gives me an ability that not everyone else has, so if someone stole my wallet I could still get home,” he said.”








New Year app gets NFC push

Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff... More



News Corp runs NFC campaign in Sydney

The Daily Telegraph's NFC campaign

News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper’s website... More








Microsoft promotes Halo 4 with NFC

Microsoft's Halo 4 NFC poster campaign

For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More


Telstra promotes NFC in Sydney and Melbourne

Telstra's NFC phone booth ad campaign in action

The Australian mobile network operator has equipped sales staff in flagship stores with NFC lanyards, helping them to show customers what NFC can do, as well as adding NFC tags to advertising posters and to promotional materials available in shopping mall food courts. More


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