News about TapPoint.
April 26th, 2016
PARTNER NEWS: Prepaid card processor Tutuka has begun the implementation of digital payment solutions provider Proxama’s Digital Enablement Platform (DEP) for a fully independent cloud-based payment (CBP) solution in the Middle East, Asia and Africa. “Proxama will…
March 11th, 2016
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media.
October 31st, 2014
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity…
July 11th, 2014
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement…
June 3rd, 2014
February 20th, 2014
NFC specialist Proxama has partnered with security provider Cryptomathic to launch EMV Tokenised Transaction (EMV-TT), a mobile contactless payments solution that leverages host card emulation (HCE) technology. “With EMV-TT, any card issuer can now launch…
January 30th, 2014
UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent…
October 29th, 2013
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the…
October 2nd, 2013
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s…
September 23rd, 2013
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK….
August 12th, 2013
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015.
March 13th, 2013
Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.