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    TapPoint

    News about TapPoint.

    Tutuka to roll out cloud-based payments with Proxama

    April 26th, 2016

    PARTNER NEWS: Prepaid card processor Tutuka has begun the implementation of digital payment solutions provider Proxama’s Digital Enablement Platform (DEP) for a fully independent cloud-based payment (CBP) solution in the Middle East, Asia and Africa. “Proxama will… More

    Proxama and Google bring the physical web to London buses

    March 11th, 2016

    PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More

    Ralph Lauren promotes new line with NFC and QR codes in Harrods windows

    October 31st, 2014

    Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity… More

    UK city to run NFC, QR and BLE shopper marketing pilot

    July 11th, 2014

    Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich. Proximity engagement… More

    Watch Dogs gets NFC promo

    June 3rd, 2014

    Games publisher Ubisoft is promoting its latest title with a ‘tap to play’ competition in UK video game stores. Customers can tap an NFC touchpoint or scan a QR code at retailer Game for a chance to win a holiday in Chicago. The Watch Dogs promotion uses Proxama’s TapPoint marketing platform.

    Proxama and Cryptomathic team up for HCE payments

    February 20th, 2014

    NFC specialist Proxama has partnered with security provider Cryptomathic to launch EMV Tokenised Transaction (EMV-TT), a mobile contactless payments solution that leverages host card emulation (HCE) technology. “With EMV-TT, any card issuer can now launch… More

    UK retailer Argos pilots NFC marketing in 40 UK stores

    January 30th, 2014

    UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent… More

    CBS Outdoor picks Proxama for NFC

    October 29th, 2013

    Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate. More than 8,000 locations in the UK and Europe are due to go live by the… More

    Posterscope picks Proxama for out-of-home advertising

    October 2nd, 2013

    Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s… More

    Westfield London shopping centre gets NFC

    September 23rd, 2013

    The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK…. More

    Guinness adds NFC to founts across UK and Ireland

    August 12th, 2013

    Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More

    Signbox partners with Proxama

    March 13th, 2013

    Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays. The new partnership “creates a powerful and persuasive product offer for brand custodians, retailers and campaign managers, giving them an unrivalled opportunity to enhance relationships with customers and prospects,” says Mark Bartlett, managing director of Signbox.