Mastercard comes under fire for sharing transaction data with Google

Google and Mastercard cut a secret ad deal to track retail sales — Bloomberg — “For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to a sale at a physical store in the US. That insight came thanks in part to a stockpile of Mastercard transactions that Google paid for… Google paid Mastercard millions of dollars for the data, according to two people who worked on the deal.”


Trimble adds NFC to commercial driver tracking system

Trimble enhances FieldMaster Logs with Tap & Go technology to improve driver experience with ELDs — Trimble — “With our new Tap & Go technology, drivers will be able to leverage secure near field communication (NFC) technology to streamline the login process. With just the tap of a compatible keychain, sticker or ID card, they are able to log in to their in-cab tablet, making it easy and quick to access and start their ELD [Electronic Logging Device] workflow. This will ensure that drivers no longer need to spend valuable time manually typing in lengthy usernames and passwords which can cause frustration. With a simple tap, they are into the system and can focus on getting their work done.”


Abu Dhabi launches app to track pupils on journey to school

Abu Dhabi launches app to track pupils on journey to school — Arabian Business — “Abu Dhabi Education Council (ADEC) and Emirates Transport have launched Hafilaty, an app that enables parents to track their children to and from school… As part of the initiative, Emirates Transport has installed advanced systems, including GPS tracking systems to locate the bus and NFC technology on students’ cards.”




Carnival unveils NFC and BLE wearable for cruise ship passengers

Ocean Medallion

Holidaymakers aboard Carnival Corporation cruise ships will soon be given an NFC and Bluetooth Low Energy (BLE) enabled wearable device, designed by the man behind Disney’s MagicBand, that will let them access a range of next generation services including boarding without checking in, unlocking rooms, accessing personalised entertainment, ordering food and making payments. More






China’s FiiSmart to develop smartwatch that supports Alipay

FiiSmart Pay Watch

Shenzhen-based wearable device maker FiiSmart has launched a campaign on ecommerce giant Alibaba’s Taobao Crowdfunding website for a smartwatch that will support Ant Financial’s mobile payment platform Alipay and allow its wearers to make payments by generating a QR-code that can then be scanned at the point-of-sale... More


FlexStr8 brings NFC tracking to hazardous chemicals

Smart label systems provider FlexStr8 has unveiled an NFC solution for the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) system that would allow users to print labels and give chemical handlers, emergency first responders and consumers access to important hazardous information by tapping their NFC devices against products... More




US consumers call for more retailers to accept mobile payments

Verifone

More than half (53%) of US consumers think it is important for more retailers to install devices that enable them to pay with their smartphones, a Verifone survey conducted by Wakefield Research has revealed, with 84% prepared to use their smartphones to pay for small and medium purchases such as a cup of coffee or a pair of jeans... More



TD Bank partners with Moven

Toronto-Dominion Bank is expected to announce a partnership with New York based banking app maker Moven to help its customers use their smartphones to keep track of every purchase they make, The Globe and Mail reports... More


Xiaomi unveils $13 smart band

Chinese mobile device maker Xiaomi has launched the Mi Band, a CNY79 (US$13) wristband that features sensors for health and fitness tracking and can be used to unlock the wearer’s Xiaomi smartphone via BLE... More




Feed for stories about Tracking.

Page 1 of 3123