Adidas produces limited edition sneakers with a built-in transit pass

Shoe-Bahn: Berliners queue for sneaker with sewn-in annual transit ticket — The Local — “The sneaker bearing the design of seat covers on Berlin’s U-Bahn trains that has an annual ticket sewn into its flap was priced at only €180. An annual BVG ticket costs upwards of €761… The sneakers are valid until the end of 2018 as a ticket on Berlin U-bahn (subways), trams, buses and ferries — but only if they are worn at the time of travel.”














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