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    UPC

    News about UPC.

    Tostitos tortilla chip bags use NFC to order an Uber when consumers are too drunk to drive

    February 1st, 2017

    US consumers can now order a discounted Uber ride by tapping their NFC smartphone against a bag of Tostitos tortilla chips when they have had too much to drink. The bag detects the presence of alcohol on a person’s breath and shows either a green or red steering wheel to alert the consumer of whether or not they are safe to drive home. More

    Mobile Tag launches mobile barcode and NFC marketing platform, raises €6.6m

    Mobile Tag launches mobile barcode and NFC marketing platform, raises €6.6m

    February 28th, 2011

    Mobile barcode specialist Mobile Tag has added support for NFC to its 1D and 2D mobile barcode marketing platform, enabling marketers to use a single platform to deliver marketing campaigns using a full range of… More