News about X-Men.
May 13th, 2014
Twentieth Century Fox is to use Bluetooth beacons to promote the new X-Men: Days of Future Past movie to cinema-goers in Japan. The campaign makes use of Access Beacon Framework (ABF), a location-aware content distribution system that combines Bluetooth Low Energy beacons, smartphone apps and a cloud-based platform to push the promotion to iOS users.
October 2nd, 2013
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform. Posterscope will use Proxama’s…
July 25th, 2011
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project.
May 23rd, 2011
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page.