Twentieth Century Fox is to use Bluetooth beacons to promote the new X-Men: Days of Future Past movie to cinema-goers in Japan... More
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More
Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More
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