Disney Infinity, the NFC figurine based multi-platform video game, has begun shipping worldwide. Disney Infinity allows gamers to add characters and scenarios to their gaming experience by placing a figure or a Power Disc on an NFC reader pad... More
“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More
The Microsoft- and Accenture-owned IT company’s new solution allows consumers to select items promoted on interactive screens and then “drag and drop” them into their mobile phone using simple hand gestures, to collect detailed information about a product or add it to a shopping basket. More
For the Australian launch of the latest edition of the best selling video game franchise, Microsoft has run an NFC-based scavenger hunt that saw limited edition prints being awarded to the first person to tap or scan in at each of 400 out-of-home advertising billboards located around Sydney and Melbourne. More
Geolocation game platform Munzee has added NFC capabilities to its service... More
Canada’s Scotiabank is to use NFC smart posters to promote its Scene movie rewards service to a target market of young adults and movie enthusiasts... More
WiFi chip maker Marvell has announced its first NFC combo chip products... More
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