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Sheetz to roll out mobile Go-Tags

Following a successful field test using NFC phones, the 350-unit US convenience store chain has chosen to go ahead with a roll out of contactless mobile payments — using contactless stickers produced by First Data.

MOBILE PAYMENTS: Sheetz will use First Data's Go-Tag solution rather than waiting for mass availability of NFC

MOBILE PAYMENTS: Sheetz will use First Data's Go-Tag solution rather than waiting for mass availability of NFC

Follows a successful NFC trial, US convenience store chain Sheetz is to roll out contactless mobile payments across its 350 stores from the end of July. Rather than waiting for the mass availability of NFC handsets, however, the retailer has chosen to move now, using Go-Tag contactless payment stickers produced by First Data.

The Go-Tag solution deployed by Sheetz is configured as an open-loop, reloadable prepaid payment sticker that can be used wherever Visa payWave is accepted. And, for those merchant locations that do not accept contactless payments, the Go-Tag solution also includes a separate magnetic-stripe Visa prepaid card.

“We are always looking for ways to improve the in-store experience for our customers by making purchases faster and more convenient,” says Louie Sheetz, executive vice president of marketing at Sheetz. “This new Go-Tag technology will make things easier for customers as well as for our store employees. We are excited to be among the first retailers to implement this system.”

“We are pleased to partner with Sheetz on providing consumers a more innovative way to pay for their purchases,” says Barry McCarthy, general manager of mobile commerce and point of sale solutions at First Data. “With First Data’s Go-Tag solution, Sheetz customers no longer have to carry cash or go through the hassles of storing loose change. By simply tapping their Go-Tag on a contactless reader, the transaction is completed instantly — no waiting or signature required.”

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