McDonald’s UK goes contactless, considers NFC loyalty programmes

By Sarah Clark • nfcworld.com • 9 May 2011, 08:22

McDonald's will have installed contactless point-of-sale terminals in all its restaurants in the UK by the end of this month, Mark Fabes, the fast food giant's UK IT director, has revealed.

Faster transaction speeds are a key adoption driver, he told Computing, as well as the potential to use NFC for marketing and promotions:

"We recognise that contactless near-field communications capability will soon be in many customers' hands. We believe that having this technology now will help drive people into our restaurants."

The move may also provide a new outlet for the company's marketing strategy.

"It also allows us to consider what we may do in the loyalty space with promotions and vouchering."

A word from NFC World's publisher:

Get the latest thinking on the current state of play and the future of the market. The NFC Market 2012, our new research report, is available now for delivery today.