Tuesday 29 July 2014 | RSS

 
Feedback
 
 

 

McDonald’s UK goes contactless, considers NFC loyalty programmes

McDonald’s will have installed contactless point-of-sale terminals in all its restaurants in the UK by the end of this month, Mark Fabes, the fast food giant’s UK IT director, has revealed.

McDonalds

Faster transaction speeds are a key adoption driver, he told Computing, as well as the potential to use NFC for marketing and promotions:

“We recognise that contactless near-field communications capability will soon be in many customers’ hands. We believe that having this technology now will help drive people into our restaurants.”

The move may also provide a new outlet for the company’s marketing strategy.

“It also allows us to consider what we may do in the loyalty space with promotions and vouchering.”

More headlines...