Wednesday 25 November 2015 | RSS



    McDonald’s UK goes contactless, considers NFC loyalty programmes

    McDonald’s will have installed contactless point-of-sale terminals in all its restaurants in the UK by the end of this month, Mark Fabes, the fast food giant’s UK IT director, has revealed.


    Faster transaction speeds are a key adoption driver, he told Computing, as well as the potential to use NFC for marketing and promotions:

    “We recognise that contactless near-field communications capability will soon be in many customers’ hands. We believe that having this technology now will help drive people into our restaurants.”

    The move may also provide a new outlet for the company’s marketing strategy.

    “It also allows us to consider what we may do in the loyalty space with promotions and vouchering.”

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