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3GTV adds NFC to grocery store shelves

“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network.

3GTV shelf-edge display

SHELF-EDGE TV: The next generation of 3GTV's device will feature NFC (Click to enlarge)

3GTV Networks has announced it is adding NFC functionality to its network of shelf-edge interactive TV screens.

3GTV operates a network of smart devices that are designed to combine “the power and plannability of television with the efficiency and immediacy of digital media.” The devices are located on grocery stores’ shelf-edges and include both a TV screen and interactive capabilities.

“With these systems already in place, 3GTV can implement very unique NFC-based engagements that will deliver value, convenience and fun to shoppers, while adding more measurable and notable interactions for brands,” says the company.

“Adding NFC capabilities to the 3GTV platform is all about further extending the convergence of physical and digital experiences for shoppers,” says Daniel Seliger, VP of content strategy at 3GTV Networks. “We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing.”

“Although it is still very early for NFC, the data points to a huge future, not only for the transaction model, but also for enabling powerful loyalty and marketing activities at the point-of-sale,” adds CEO Bob Wolinsky.

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