News in brief

ZapTap puts NFC on the shelf

Canadian start up ZapTap is using NFC tags instore to give product information to shoppers. By tapping tags on a shelf using a smartphone, consumers will be able to see further information, reviews and offers for the products on display. The service can also offer live customer service and feedback and a merchant 'dashboard' gives retailers real-time data on usage of the service.

Filed by Joe Davies • nfcworld.com • 27 January 2012, 10:35