Canadian start up ZapTap is using NFC tags instore to give product information to shoppers. By tapping tags on a shelf using a smartphone, consumers will be able to see further information, reviews and offers for the products on display. The service can also offer live customer service and feedback and a merchant ‘dashboard’ gives retailers real-time data on usage of the service.
- Mobile barcode scanning booms
- Iowa to launch mobile driving license
- Line Pay makes debut
- Google Wallet adds Touch ID
- US consumers trust banks most with card data