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News in brief

ZapTap puts NFC on the shelf

News in brief

Canadian start up ZapTap is using NFC tags instore to give product information to shoppers. By tapping tags on a shelf using a smartphone, consumers will be able to see further information, reviews and offers for the products on display. The service can also offer live customer service and feedback and a merchant ‘dashboard’ gives retailers real-time data on usage of the service.

Filed by Email Joe Davies Published • Last updated 27 January 2012, 10:35

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