US start-up Thinaire has launched an NFC marketing platform that “details location, occasion, brand, and social interaction so ROI can be determined, and then provides input for future one-to-one efforts”.
The platform has been undergoing testing with a number of Fortune 500 brands, including Kraft Foods. Thinaire worked with Horizon Media on the test, which promoted Hall’s Warm-ups cough drops with NFC smart posters that were placed at bus shelters located near Walgreens stores in Chicago. Consumers could then “Tap or Snap”, using NFC or QR codes, to connect and “Like” the brand’s Facebook page and then vote for one of two new Hall’s Warm-up flavors: Apple Cider or Mocha Mint.
“We are seeing some of the world’s largest brands across industry rethink not only their mobile, but entire consumer marketing strategy, to capitalise on the imminent arrival of NFC,” says Mark Donovan, chief operating officer at Thinaire. “It is clear that the frictionless interaction NFC provides is the future of mobile marketing.”
The company has put together a promotional video that shows its solution in action: