US-based NFC marketing specialist Thinaire has launched the Thinaire Enterprise Suite, an NFC marketing platform that combines NFC tags, analytics, and integration with existing CRM, social media and database platforms. Clients include News Corporation’s coupon publishing arm News America Marketing.
- Nestle runs NFC marketing campaign in 480 Woolworth stores across Australia
- American Express tests HCE for NFC payments
- Hilton to let guests unlock their doors with smartphones
- HBC deploys iBeacons in Hudson’s Bay and Lord & Taylor department stores across the US and Canada
- NXP CEO: NFC secure elements will continue to see strong demand