Cardholders can use V.me at 23 merchants today to make payments online by entering just a username and password. In-store payment capabilities are expected to be added in 2013.
Visa has announced that more than 50 financial institutions have signed up to promote its V.me by Visa digital wallet to their customers.
V.me currently enables cardholders to make payments online without entering their card details, shipping or billing address. Instead, they simply enter a username and password. Users can opt to complete payments via a Visa card or a non-Visa card. NFC payment capabilities are expected to be added in 2013.
The 53 financial institutions have an addressable base of cardholders of close to 55 million people, says Visa. A total of 23 merchants have signed up to accept V.me, including 1-800-Flowers, Buy.com, Shoebuy.com, cooking.com, and Blue Nile.
"Whether you're shopping for holiday gifts or shopping for yourself, V.me is now available to anyone in the US looking for a more simple, secure, and personal online shopping experience," says Jennifer Schulz, Visa's global head of ecommerce. "V.me is built around a single concept, to help people shop online simply and securely. We understand that need and believe our long-standing relationships with financial institutions, merchants and acquirers put Visa in a strong position to deliver the very best digital wallet experience."
"Historically, we've all been unpaid data entry clerks when it comes to online shopping, typing in account, bill-to and ship-to information nearly everywhere we shop online," Schulz adds. "Today's consumer types in an average of 44 fields when shopping online, and V.me gets you down to five or six."
The 53 financial institution partners offering V.me are: A + Federal Credit Union, Affinity Bank, Affinity Plus Federal Credit Union, Alliant Credit Union, America First Credit Union, Arvest Bank, Bank of Tennessee, BB&T, BBVA Compass, Cabela's World's Foremost Bank, Capitol Federal Savings Bank, CEFCU (Citizens Equity First Credit Union), Commerce Bank, Commonwealth Credit Union, Community Credit Union of Florida, Credit Union of Colorado, CSCU, Deere Employees Credit Union, Digital Federal Credit Union, Directions Credit Union, First Financial Bank of Ohio, Greater Texas Federal Credit Union, IBC Bank, ICBA, Listerhill Credit Union, Members 1st Credit Union, Mercantile Bank of Michigan, Meritrust Credit Union, Michigan State University Federal Credit Union, Motorola Employees Credit Union, New Mexico Educator Federal Credit Union, Patelco Credit Union, Pentagon Federal, PNC, PSCU, Royal Credit Union, SCE Federal Credit Union, State Employees Credit Union of Maryland, StellarOne Bank, Susquehanna Bank, Synovus Bank, TCF Bank, The Members Group, Union Bank & Trust, University Federal Credit Union, U.S. Bank and Xceed Financial Federal Credit Union.
The 23 merchant partners offering V.me include: 1-800-Flowers.com, 88Hours.com, Beach Camera, Bidz.com, Blue Nile, Buy.com, BuyDig, Cooking.com, CozyBoots.com, Events.Shoebuy.com, Modnique.com, MovieTickets.com, OpticsPlanet, PacSun.com, Rangefinders, Scentiments.com, Shoebuy.com, Shoplet.com, StudentUniverse, Zoostores.com, and others.