In a blog post entitled “Looking Ahead to 2013“, PayPal president David Marcus sets out his “thought starters, perhaps predictions, for 2013″ — and at the top of the four-point list is “NFC will fail to gain mass adoption”.
“The NFC payments debate will slowly die in 2013,” he writes. “Is tapping a phone on a terminal any easier than swiping a credit card? I don’t think so – it’s not solving a real consumer problem and its not providing additional value to encourage me (or anyone else for that matter) to change my behavior.”
Other key trends for 2013, says Marcus, will be: The payments, loyalty and coupons businesses will merge, the cash register will go mobile and the emergence of new experiences that go beyond check-in.
• A 42-page market briefing for The Mobile Wallet Report, published today, takes an in-depth look at PayPal’s digital wallet and in-store payments plans. “Mobile Wallet Market Briefing: PayPal” analyses the strengths of PayPal’s technical armoury, its vision for a digital wallet in the cloud, its ability to scale at speed and the likelihood of it gaining widespread consumer and merchant acceptance — as well as the possible reasons why PayPal is so negative about the prospects of NFC.