The out-of-home advertising giant has begun rolling out 10,000 interactive panels featuring both NFC and QR codes to locations across the UK, "with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks."
Out-of-home advertising giant Clear Channel has begun rolling out a national interactive advertising platform across the UK.
The rollout involves equipping 10,000 advertising panels at bus stops and other roadside locations with NFC tags and QR codes, "transforming roadside advertising into an interactive consumer experience".
The network of interactive panels "will be the largest permanent mobile platform in UK outdoor media, with the upgrade focused on high streets and town centres, reaching over 80% of adults every four weeks," says Clear Channel.
"This landmark platform gives advertisers the opportunity to deepen their interaction with consumers by offering interactive content, social media integration and real-time content updates, while consumers can use their smartphones to download vouchers and promotions," Clear Channel adds. "The platform will be supported by a full reporting network to help brands effectively track responses".
"Clear Channel is constantly looking at new ways to enable brands to meet people," explains Matthew Dearden, Clear Channel's chief executive. "We're very excited about the engagement opportunities mobile technologies offer to both advertisers and consumers. Mobile is the natural companion medium for out-of-home and this innovative platform builds on the outstanding audience and reach already offered by our market-leading roadside portfolio."
Clear Channel is working with Eagle Eye Technology to deliver interactive advertising solutions to advertisers that make use of the new platform.