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Singapore coffee chain adds NFC

The Coffee Bean & Tea Leaf

A chain of 51 coffee shops in Singapore has teamed up with Samsung to offer customers a free drink upsize when they tap their NFC phone to a TecTile NFC tag located in each store. The tap also generates a ‘like’ for The Coffee Bean & Tea Leaf (CBTL) chain on Facebook.

“The Coffee Bean & Tea Leaf is proud to be pioneering the use of Samsung TecTiles to transform our engagement with customers,” says Alvin Goo, CBTL’s general manager. “We are dedicated to offering our customers the best — whether a coffee or service — and are excited to be working with Samsung on this innovative co-marketing campaign to provide a more integrated customer experience.”

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